With Digital being the equaliser, disruptions have become the new normal. The world of credit and payments is undoubtedly one of the most disrupted domains in the financial world. Boundaries of ecosystems are blurring while redefining possibilities, whether it is a bank or a non-banking financial institution or an ecommerce player or a Fintech. But beneath all the trappings of products and experience, there is a new battlefield - to become the primary engagement point for the customer.
The customer, on the other hand seems to enjoy the ever widening spectrum of choices. The FAANG experience is now a hygiene ask - simplicity, seamlessness or instant gratification.
Financial institutions are rising admirably to the challenges posed by this experience economy. There is a very big shift in their thinking and that is, moving away from a product-thinking to an ecosystem-thinking. Once they have strategic clarity of their desired role in the marketplace, they begin to see the humongous opportunities in a connected ecosystem. In the world of credit, we are seeing a huge convergence and that's exactly what our revolutionary iKredit360 platform is all about. Business is now a technology game.
We connected the dots between the market perspective, the customer perspective and the perspective of the financial institution and came up with the most holistic design for iKredit360. And we invested huge efforts into the design of the iKredit360 solution.
We placed your customer at the center. Not a product!
We took cognisance of the entire purchase ecosystem in the design.
We looked at the entire gamut of the purchase experience and how it leads into the credit & payments experience.
iKredit360 is a comprehensive and composable technology platform that enables such institutions to curate unique credit experiences to their target customers. With its ability to converge multiple elements across ecosystems such as relationship engagement, financial products, lifecycle, core systems and fintechs, iKredit360 empowers financial institutions to expand and extend their credit experiences in order to become the primary engagement point for their customer base.
Why don't you take a look at how our design converges 6 pivotal elements.
iKredit360 brings it all together to give you an unbeatable edge in the exciting world of Credit.